Is your SEO paying for itself?
Put your numbers in, get your return out — with an AI-era click model, not 2019 assumptions. Built for owners who want a straight answer.
Clicks or sessions from Google’s unpaid results each month.
Share of visitors who enquire.
Share of enquiries you win.
What a won customer is worth (first sale, or lifetime — your call).
Agency fees, tools and content each month.
SEO ramps up — 4–6+ months is realistic. We use this for break-even.
AgentickSEO · SEO ROI Calculator 2026
Return on your SEO spend
1,025%
Every $1 invested returns $11.25 back.
Revenue from organic / mo
$22,500
Profit after SEO / mo
$20,500
Leads per month
30
Break-even
~Month 1
The AI-era angle
Each organic visit is worth about $22.50 to you today. Semrush finds AI-search visits convert 4.4× better — so an equivalent AI-referred visit is worth about $99.00.
At your current volume that’s ~$99,000/mo of value if the same visitors came via AI search. AI referrals are still a small slice today — the point is the value gap per visit.
Estimate, not a guarantee · save or screenshot this card
No black box — every step shown
Revenue from organic
Visitors × your conversion rate gives leads or sales. For lead-gen we then apply your win rate to get customers, and multiply by what a customer is worth.
ROI %
We compare a steady month’s revenue against your monthly spend: (revenue − cost) ÷ cost. A 900% ROI means every $1 in returns $10 back.
Break-even month
SEO ramps up rather than switching on. We grow results to full over the months you set, then find the first month your total returns overtake your total spend.
The AI-era line
We show what one visit is worth today, then what an equal AI-referred visit would be worth at Semrush’s measured conversion premium — because a growing share of buyers now start in AI, not classic search.
The sources, in the open
The only benchmark this tool relies on is the AI-search conversion premium — everything else is your own numbers. We verified each figure against its source before publishing it.
- FirstPageSage2025 data (page stamp: Last Updated May 28, 2025)
Google organic click-through rate by ranking position (positions 1–10).
- SemrushPublished Jun 2025, updated Jul 2025
AI-search visitor is worth 4.4× the average traditional organic visitor, on conversion rate.
- Seer InteractiveApril 2026
AI Overviews’ impact on Google CTR — 53 brands, 5.47M queries, 2.43B impressions (Jan 2025–Feb 2026).
Honest caveat: these are averages. Your conversion rate, market and competition move the real answer around, and AI-search behaviour is still young and shifting. Use this to sense-check the size of the prize, not as a promise.
Benchmarks last refreshed: July 2026
Fair questions
Is this a guarantee of results?
No. It’s an honest model built from your own numbers and published benchmarks. Real results depend on your market, competition and the work done — treat it as a directional estimate to sense-check whether SEO can pay for itself.
What should I put for “months to full results”?
Most SEO takes 4–6 months to gain real traction, and competitive markets longer. We default to 6 as a conservative, honest ramp. If you already rank well, a shorter ramp is fair.
Where does the 4.4× AI figure come from?
It’s from Semrush’s AI-search study, which found the average AI-search visitor is worth 4.4× the average traditional organic visitor, measured on conversion rate — because people arriving from AI have usually already compared their options. The full study is linked in the sources above.
See if AI can actually find you
The ROI above assumes people can reach you. Run a free, live check of how visible your site is to ChatGPT, Claude, Perplexity and Google’s AI — or book a free call and we’ll walk you through it.