Does the internet’s fact-layer know your business?
AI answer engines don’t just read your website — they cross-check it against a fact-layer: your schema.org data, Wikidata, Wikipedia and your linked profiles. If those don’t agree on who you are, AI hesitates to name you. This free check scores how solid your business’s entity is across that fact-layer, and gives you the fixes in order.
Four signals, weighted by how much AI trusts them
The layers AI cross-checks before it names a business — measured live from your site and the open fact-layer the moment you run it.
Schema identity
40%The machine-readable business card in your homepage code — your Organization schema. AI reads this first to learn your name, website and logo. If it’s missing or the name doesn’t match, AI is left guessing.
Wikidata link
30%Wikidata is the open database many AI systems treat as fact. The signal that counts: an item that lists your website as its official website — proof the graph has positively linked the entity to you.
sameAs profile graph
20%Your LinkedIn, Facebook, Instagram, YouTube, X and Wikipedia pages, declared in your schema. They’re corroborating evidence that weaves scattered profiles into one business AI can verify.
Wikipedia article
10%A matching Wikipedia article is a hard-won but powerful trust signal. AI answer engines lean on it heavily when deciding whether a business is established and citable.
AI names the businesses it can verify
AI answers from facts, not just pages
Before naming a business, AI cross-checks it against a fact-layer — schema, Wikidata, Wikipedia, linked profiles. If those don’t agree on who you are, it hesitates and names a competitor it’s sure about instead.
An entity is more than a website
A strong website with no entity backbone barely registers in the knowledge graph. AI needs a canonical, cross-referenced record — not just good marketing copy — to treat you as a real, known business.
These gaps are fixable
Unlike rankings, entity signals are largely in your control: add the schema, claim the Wikidata item, link your profiles. Each one strengthens the record AI checks before it names a business.
Fair questions
What is an “entity” and why does AI care?
An entity is the internet’s single, cross-referenced record of your business — the thing that ties your website, your schema, your Wikidata item and your social profiles together as one known organisation. AI answer engines rely on that record to decide whether they can confidently name and recommend you, rather than a competitor they’re more certain about.
Is the score real or estimated?
Real. We read your live homepage’s structured data and query the public Wikidata and Wikipedia databases at the moment you run it. Every point comes from something we actually found — nothing is invented, and the same check run twice gives the same answer.
Will this change anything on my website?
No. It only reads your homepage the way a crawler would and looks your business up in public databases. Nothing is installed, changed or stored on your site.
What happens with my details?
The check itself is open — run it and read your result, no signup needed. If you want the full five-category AI visibility report emailed to you, that’s one click away and your choice.